Greater Flint Area Community Cultural Plan

 

Communications Task Force

Meeting - 3/17/04

 

DRAFT Vision Statement:

Our vision of communications and networking among arts and cultural organizations in Greater Flint is to create a cooperative, collaborative environment where higher levels of awareness, advocacy and engagement among area artists, residents and visitors are achieved as a result of sharing resources and working together. In addition, arts and cultural activities in Greater Flint are perceived as varied (something for everyone), relevant, inclusive, accessible, and important/essential to our community identity and quality of life.

Diane's proposed Vision statement:

A collaborative environment in which the arts, in the broadest sense, are promoted locally, regionally & nationally to engage artists, citizens, visitors and organizations, heighten public perceptions, awareness and sustain strategic growth.


Major Current Issues:

Communication / Technology – varying hardware and skill levels, limited resources
Perceived importance of Relay Info to Public
Perceived importance of organizations
State of city affairs and perception of city of Flint
Appropriate Networking vehicle – determining how best to accomplish communications.
Venue Forums – what’s available/ where to go (artists, cultural groups, and audiences) organized (professional) groups vs. grassroots (unknown) groups
Clearinghouse/central gathering place for info – where is it to be handled
Marketing education for organizations
Competition politics – among different organizations, groups, etc.
Segregated audiences – reaching general audiences and targeted audiences
Ability to reach everyone across many barriers
Who’s going to keep this going (our team and the whole?). We can make the plan but who implements.
Luxury goods concept theory (art is a luxury and therefore is easily cut when money is tight). Arts and culture are not viewed as a necessity.
Limited Resources
Organization’s to input to clearinghouse (It is one thing to have a clearinghouse it is another to get organizations to use it.)
Turnover of personnel / continuity – institutional commitment necessary not only individual commitment
Cultural/arts balance to cycle – (Over emphasis on arts and there needs to be a balance to address cultural and arts concerns.
Willingness to collaborate / partner and take ownership
Flint Journal – lukewarm support. Sending mixed messages.
Creative utilization of other media
Difficulty in creating alternatives
Difficulty in doing networking and collaboration
Not asking the community what they want
Funding
Audience perceptions of organizations vs. information
Arts Lobbyists / advocate (need for)

Three board issues (The issues listed above can be categorized into the following top three categories. Technology is a part of all the above issues.)
Communicating among arts organizations
Communicating among media relations
Communicating with the public

Technology wraps around all of these

Opportunity and Resources

Churches have many excellent artists (non-professional / unknown)
Tapping into the grassroots
Positioning art as education integrated into education process
Neighborhood Assoc, churches, etc.
Schools (K through 12 and up)
People already well-positioned to promote arts in their sphere of influence
Market outside of the area to promote the wealth of the talent pool
We have a gold mine of arts resources
Development of media / adv. Co-op


Obstacles

Funding Resources
Is what we are offering what audiences want
Perception that “the arts” (in the cultural center) is for rich white people vs. what’s being done at the grassroots is legitimate art.
How do we educate and blend (non-professional with professional events, getting people who attend professional activities to attend non-professional events, and vice versa.
Fixed mind sets
Negative focus in what we tell ourselves and each other, need to shift to the positive
Are we a hospitable place for artists to come to? Question: does this item belong in networking concerns?

 

CONCLUSION AND WRAPUP

Major Issues

Communication
- among arts organizations
- with the public
- media relations

Technology wraps around all of the above

Opportunities and Obstacles are the same

- Changing perceptions
   --Mindset
   --Negative views

- Work toward goal of thinking and working collaboratively to make arts/culture accessible to all

- Support one another

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